The UK campaign was officially launched in March, coinciding with the start of our legal challenge to the UK Secretary of State for Transport and the VCA. We’ve challenged them to enforce the requirements for CO2 and fuel economy information on all car ads, including billboards and ’primarily graphical’ advertisements.

Meanwhile you can watch a video we produced on advertising CO2 in the UK: http://uk.youtube.com/watch?v=jpO1Ewe8erg